Pay Per Click advertising with Google Ads, Meta Ads, LinkedIn Ads, and Google Shopping campaigns

Pay-Per-Click Advertising & Google Shopping

Paid Ads Built to Generate Revenue, Not Just Clicks

We build, manage, and scale high-intent Google, Shopping, and Paid Social campaigns for businesses tired of wasting ad spend on vanity metrics.

Free PPC Review See How We Work

Audit up to three ad accounts. No obligation, no sales pitch, just an honest look at your waste and opportunity.

Pay-per-click (PPC) and Google Shopping management is the strategic creation, bidding, and optimization of paid search and shopping ads to capture high-intent buyers. The Conversion Mill audits your ad accounts, restructures campaigns around profit margins, eliminates negative keyword waste, and optimizes landing pages to turn paid clicks into measurable leads and revenue.

Lift in total revenue generated by ads

+ 0 %

Reduction in wasted spend

0 x

Increase in ROAS

0 x

Managing ad accounts across the nation

0 yrs

Numbers pulled directly out of Google Ads

Sound Familiar?

You've Probably Been Burned By Paid Ads Before

High ad spend with no phone calls or sales to show for it

Your daily budget disappears every month, but your pipeline stays dry. Nobody ever connected your ad account to real CRM lead tracking or revenue.

Agencies hiding behind "Impression" and "Click" metrics

You get a 20-page monthly PDF showing a high Click-Through Rate, but your cost per acquisition is completely unknown. They celebrate traffic you can't bank.

Paying for clicks on irrelevant, low-intent searches

Broad-match keywords and a lack of negative keyword maintenance mean you’re paying Google for people searching for free advice, jobs, or competitors.

Traffic sent to broken, non-converting landing pages

Even when the ad copy is good, clicks are sent to your generic homepage or an unoptimized page that fails to capture the lead, wasting every dollar spent getting them there.

What changes instead

What Working With Us Actually Looks Like

Reporting tied directly to pipeline and revenue

Your daily budget disappears every month, but your pipeline stays dry. Nobody ever connected your ad account to real CRM lead tracking or revenue.

Complete transparency into every dollar spent

You own your ad accounts and your data. You’ll see the exact work log, bid adjustments, and campaign changes made every single week.

Bidding strictly on high-intent buyer searches

Aggressive negative keyword management and conversion-focused match types mean your budget is only spent on searchers ready to hire or buy today.

Dedicated, high-converting campaigns, ads, and landing pages

We build and test custom, fast-loading landing pages designed specifically for your ad campaigns with ads to match to maximize conversion rates and lower your acquisition costs

What’s included

Six Disciplines, One High-Impact Paid Strategy

Keyword intent and keyword matching ensures you show up for the searches that convert

Campaigns built around high-intent buyers

Keyword & Intent Strategy

Comprehensive keyword research isolating exact-match and high-buying-intent search terms while aggressively eliminating non-converting search queries.

Shopping feeds optimized for maximum margin

Google Shopping & Merchant Center

Product feed cleanup, custom label segmentation by profit margin, and bid strategies built to maximize Return on Ad Spend (ROAS) for e-commerce.

Copy and creative that demand the click

Ad Copywriting & Creative Design

Continuous A/B testing of ad headlines, descriptions, extensions, and visual assets to improve Quality Scores and drive down Cost Per Click (CPC).

Landing pages engineered to convert traffic

Landing Page Optimization (CRO)

Custom, rapid-loading landing pages built to match ad intent, eliminate friction, and turn paid clicks into booked calls or orders.

Re-engaging buyers who didn't convert the first time

Multi-Channel Remarketing

Strategic display and social retargeting campaigns that keep your brand top-of-mind for previous site visitors until they are ready to buy.

SEO reports should be clear, easy to read, and prove what SEO is worth to you

Conversion tracking tied to real business revenue

Analytics & Attribution Setup

GA4, Google Tag Manager, call tracking, and CRM integration configured properly so you know your exact Cost Per Lead (CPL) and Return on Ad Spend (ROAS).

How it Works

From Account Audit to Measured Profitability

Step	What we do	What you do
PPC Campaign AuditImmediate	Our team conducts a deep-dive audit of your ad accounts, analyzing negative keyword waste, Quality Scores, bid structures, conversion tracking gaps, and much, much more.	Grant us access to your Google Ads or Meta Ads account. That’s it!
Strategy & Alignment CallDay 1	We review the audit findings together, define target Cost Per Acquisition (CPA) and ROAS goals based on your margins, and confirm if PPC is the right immediate channel for you.	Hop on a video call with the team, plus provide complete honesty about your profit margins and sales goals.
Account Restructure & BuildWeeks 1–2	We rebuild campaign structures, write high-converting ad copy, implement negative keyword lists, set up advanced call/conversion tracking, and deploy custom landing pages.	Approve ad copy and landing page direction. Provide access to your website and CRM if needed.
Launch & Rapid TestingWeeks 3–4	Campaigns go live. We actively monitor bids, search terms, and initial conversions daily, rapidly cutting low-performing terms and scaling winning ad variations.	Keep your team ready to answer incoming calls and leads promptly.
Monthly Optimization & ScaleMonthly	We deliver a single, plain-English report detailing ad spend, cost per lead, and revenue generated, followed by a strategy call to adjust budgets and scale profitable campaigns.	Review your monthly report and give us feedback on lead quality and closed deals on your end.

Take the first step today

See Exactly Where Your Ad Spend Is Being Wasted — Free

Our PPC specialists will manually review up to 3 of your advertising campaigns to uncover wasted spend, negative keyword gaps, tracking errors, and landing page bottlenecks. You’ll receive an actionable walkthrough and report in about two business days.

Proof

Case Study

A Metro-Atlanta HVAC & Home Services Contractor

Situation

Spending $6,500/month on Google Ads through a previous agency, but acquiring leads at an unsustainable $280 per booked service call. Over 40% of their ad spend was being wasted on broad-match DIY search queries ("how to fix AC unit yourself"). Their ads were sending mobile users to a slow, generic h

What We Did

Restructured the account into hyper-targeted, exact-match local ad groups. Added over 450 negative keywords to eliminate non-buyer traffic. Rebuilt campaign-specific, fast-loading mobile landing pages with click-to-call tracking. Configured GA4 and call-rail attribution to tie ad spend directly to c

Result – 90 Days

-54% reduction in Cost Per Acquisition (CPA) down to $128 per booked call, and a +142% increase in total qualified leads within 90 days on the exact same budget.

“

Working with the team at The Conversion Mill is a great pleasure. They are very knowledgeable, creative and passionate about how social media can impact and grow your business. He is very patient with my many questions and I greatly appreciate that he helps me to also understand the process. The response to my Facebook ads have been amazing, and I have them to thank for that.

Jan Heaton – Owner, Get Fit Live Fit

“

Absolutely excellent – as a business owner one of my best investments has been entrusting The Conversion Mill to tackle issues I didn't even know I had and significantly strengthening my brand and ability to better serve my customers.

Andrew Burton – Owner, K9Cakery

Let’s Get Started

What This Looks Like in Practice

Commitment

Month-to-month after an initial 60-day setup and calibration period. Paid search requires time to gather conversion data, test ad copy, and optimize bids, but we don’t lock you into annual contracts

Scope

Complete paid search management including account architecture, ad copywriting, negative keyword pruning, bid management, landing page design, and conversion tracking setup. Customized to your budget after the initial audit.

Reporting Cadence

Transparent, plain-English reports delivered on the 1st of every month detailing exact spend, cost per lead, and return on ad spend, paired with a monthly strategy call.

Your Data

You own 100% of your ad accounts, pixel data, ad copy, and landing pages. Everything is built inside your accounts. If we ever part ways, you keep every single asset we created.

Who This Service Is Right For

Established businesses with a proven product or service, clear profit margins, and the capacity to handle an influx of new calls and lead submissions. Typically $500k–$30M+ in revenue.

Who This Service Is Not Right For

Brand new startups without a validated offer, businesses with broken sales fulfillment, or companies with ad budgets under $1,000/month where paid-search economics don’t make financial sense.

Why Us?

The People Who Audit Your Account Are the People Who Manage It

No junior account managers relayingtelephone messages to an outsourced subcontractor. The PPC strategists who analyze your campaigns during the audit are the exact experts adjusting your bids and writing your ads every week.

We focus on profit margins, not agency management fees

We don’t celebrate high Click-Through Rates if your phone isn’t ringing with profitable jobs. We build our campaign structures around your actual profit margins and business capacity, treating your ad spend as if it were coming directly out of our own bank accounts.

Platform partnerships

Awards & recognition

Questions?

Frequently Asked Questions About PPC Services

How fast does PPC advertising take to work?

Paid search can drive traffic and leads within hours of campaign launch. However, full campaign optimization—refining match types, building negative keyword lists, and establishing baseline Cost Per Acquisition (CPA)—typically takes 14 to 30 days of active data collection.

How much should I budget for Google Ads?

It depends on your industry’s Cost Per Click (CPC) and your revenue goals. For most local service businesses and mid-market B2B companies, we recommend a minimum ad spend of $1,500 to $3,000/month to gather enough conversion data to optimize effectively. More competitive industries and markets can expect to spend $10,000 – $15,000 per month.

Will I own my Google Ads account and landing pages?

Yes, absolutely. We build all campaigns inside your own Google Ads, Meta accounts, or other ads accounts, and build landing pages on your website. You retain 100% ownership of your accounts, data, and assets forever — even if you stop working with us.

How do you prevent wasted ad spend on bad searches?

We build extensive negative keyword lists before launch and conduct weekly search term audits to eliminate non-converting queries (such as people searching for “free,” “jobs,” or “DIY”). We also utilize exact and phrase match structures rather than broad match defaults.

Do I need new landing pages for my PPC ads?

In most cases, yes. Sending paid ad traffic to a generic homepage is the fastest way to burn your budget. We build high-converting, dedicated landing pages tailored specifically to the intent of the ad group, which dramatically increases conversion rates and lowers your Cost Per Lead.

What is the difference between PPC and SEO?

PPC gives you immediate visibility at the top of search results by paying per click, making it ideal for fast, predictable lead flow. SEO builds long-term organic authority over 3 to 6 months. For most growing businesses, combining both creates the strongest overall growth channel.

Do you charge a percentage of ad spend or a flat fee?

We price using a flat monthly management fee or a percentage of ad spend, depending on the size and complexity of the account. Actual budget fees are paid directly to the ad platform, ie: Google, or Meta. You will always know your management fee before signing anything — no hidden markups or surprises.

How is The Conversion Mill different from other PPC agencies?

We don’t hide behind 30-page PDF reports filled with impressions and clicks. We track ad spend directly to phone calls, form fills, and closed revenue. Furthermore, the senior strategists who audit your account are the ones doing the work — no junior hand-offs.

Start Here

Start with the Account Review. Decide After You See the Opportunity.

You’ll get a real, personalized audit reviewing your ad accounts, search terms, conversion tracking, and landing pages. Read it, implement the fixes yourself, or talk to us about managing it for you — no obligation either way. Every successful ad campaign starts by auditing the waste and finding the quick wins.

Get My Free PPC Review

No sales call required. Review delivered straight to your inbox, usually within 48 hours.